Minneapolis, Minnesota-May 11, 2011-BlackOut Sunglasses is proud to announce our designer line of sunglasses featuring Tom Ford and RayBan. Because BlackOut Sunglasses is so excited about this new line they are hosting an event with the Association for the Blind on Memorial Day to kick off summer and to preview the new line that will be available mid June. This event will take place at the Lake Calhoun & the Calhoun Beach Club in Minneapolis from 3pm-10pm.
At this special preview event we are saluting to summer by grilling and games on Lake Calhoun as well as hosting a boating contest. Here guests can officially preview and experience BlackOut Sunglasses and the technology associated. We also encourage guests to take part in the other amenities that Lake Calhoun offers as well. After having fun in the sun, the party will go inside the Calhoun Beach Club where there will be an open bar as well as appetizers where there will be a silent auction where the proceeds will go directly to the Association for the Blind. Here guests will be able to preview the Tom Ford and RayBan sunglasses as well able to bid on select frames.
At this event BlackOut Sunglasses are targeting men and women who are single or married, 25-50 years old, with an income (combine) of $100,000-$150,000+ a year. This market lives in Wayzata, Bloomington, or Golden Valley areas and commutes to downtown Minneapolis or St. Paul for work.
BlackOut Sunglasses is a unique product in which consumers can change the polarization of their sunglasses to their desired setting at a press of a button. The BlackOut sunglasses boutique will open in the Gaviidae Commons mall in Minneapolis later this month.